Audi says it will produce its last internal combustion engine by 2033, launch new electric vehicles only by 2026
Audi announced today that it will produce its last internal combustion engine in 2033 (if people still buy them by then), and that it will not launch new electric vehicles until 2026.
At this point, all but a handful of automakers – looking at you, Toyota – agree that battery-electric vehicles are the future of the auto industry.
However, not all agree on when to transition to producing only all-electric vehicles.
This is where automakers like Tesla and a few other startups have a big advantage.
They only produce all-electric vehicles and therefore they can just try to produce and sell as many as possible as the industry transitions.
Automakers who operate a business of legacy gasoline vehicles should assess customer adoption over time and try to gradually reduce their production of internal combustion engines so as not to disrupt their business too much as they transition to a electric future.
Many of them have started announcing deadlines, like Volvo by 2030 and GM by 2035.
Now it’s Audi’s turn.
At today’s Berlin climate conference, Audi CEO Markus Duesmann made two announcements regarding the German automaker’s electric transition:
- From 2026 Audi will only launch new all-electric models on the global market
- Audi to phase out production of the last internal combustion engines by 2033
The CEO said in his speech:
“Thanks to our innovative strength, we offer individuals sustainable and carbon neutral mobility options. I don’t believe in the success of banns. I believe in the success of technology and innovation. The exact moment to shut down the combustion engine at Audi will ultimately be decided by customers and the law. The company expects continued demand in China beyond 2033, which is why there may be a supply of vehicles with locally made combustion engines. At the same time, Audi will significantly expand its range of all-electric models. With the new e-tron GT, RS e-tron GT, Q4 e-tron and Q4 Sportback e-tron models, Audi is already launching more electric cars than combustion engine models this year. By 2025, the brand aims to have more than 20 electronic models in its range. “With this roadmap, we are creating the clarity needed to make a decisive and powerful transition into the electric age. We are sending the signal that Audi is ready ”,
As you are already well aware, if you have followed my shots, I agree with Markus when he says that “the exact moment of the combustion engine shutdown at Audi will ultimately be decided by the customers”.
However, I think he is far from thinking that the combustion engine will last until 2033.
It’s 12 years from now.
The people making these estimates take too close a look at things like current EV trends, which are severely constrained by the availability of a variety of EV models.
I even see a lot of analysts trying to compare the adoption of electric vehicles to the adoption of cellphones and other technologies, but that’s not a good idea either.
Buying a car is approached differently by consumers than cheaper electronics, where things like cost of ownership and resale value have little or no impact.
With over 100 compelling new BEVs hitting the market over the next three to four years, I think we’ll see a massive shift in consumer perceptions of all-electric vehicles, and the internal combustion engine is going to become undesirable for everyone. the vast majority of new car buyers.
It will take a few more years to phase it out completely and several years later for electric vehicle production to catch up, but it will happen much faster than some automakers who still expect to make money selling polluting gases. might think so. .
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